Bill Simmons Unveils Details Of New Sports/Pop Culture Site

This post refers to

Details is probably a strong word, but John Ourand does have a bit:

It still does not have a name and it has not hired a top editor, but Bill Simmons unveiled details of his new project, which will be a new website that will be 70% sports and 30% pop culture. It will launch later this spring. And while it will be fully owned by ESPN, it will not carry the ESPN brand.

Sorry for two Bill Simmons posts in two days1, but he has long been putting pop culture references in his sports columns. One of the reasons I like him so much is that most of the references are also things I like.

  1. But I did say I was a fanboy []