MG Siegler of Tech Crunch talks about future potential based on the recent announcement of MLB.tv and NBA League Pass on the Apple TV:

The one element still missing from these boxes is the crown jewel: NFL content. The moment NFL Sunday Ticket launches on one of these boxes — and eventually, it will — you’ll hear screams of pure terror emanating from the headquarters of each of the cable companies. I can’t wait.

Maybe I shouldn’t lump Siegler in with the rest of the people who have been rejoicing that the cable can finally get cut, but it still seems like people don’t get it. All of these major sports organizations have deals with TV networks and local stations. That is why games get blacked out for MLB.tv if you live in the same market as the team you are trying to watch.

The NFL isn’t likely to change this rule either. They make insane amounts of money off these TV deals, and it’s unlikely they are even close to making as much money off deals like the Apple TV. So we are a long way from blackout rules going away, which means that the cable still can’t be cut.