White Sox owner Jerry Reinsdorf talks to Doug Padilla of ESPNChicago.com about the upcoming season. He mentioned that he and GM Kenny Williams considering rebuilding but ultimately opted to sign some big names and go for it. Reinsdorf again talks about attendance:
“If we do get off to a good start and we do draw, we can probably cover the payroll,” he said. “If we can’t, we still had the resources where we could sustain a loss this year if we had to.
“I think our fans, while they’re enthusiastic and optimistic, I think they want to see it out on the field. I think it’s important to get off to a good start.”
Yes Jerry, you need to win. If you aren’t the Yankees, Cubs or Red Sox you have to win to sell tickets. And if you aren’t winning, your tickets need to be cheap. I know I have said it before, but the White Sox have the 4th highest priced tickets in baseball. You want to charge like a top 5 team, you better win like one too.