This news is well over a week old, but the fact that Apple has changed their subscription policy is both a surprise and expected. The old policy1 was extremely controversial and left a lot of potential for companies to pull themselves out of the App Store to avoid complying. I think Apple made the right decision because the policy was a little harsh and the fall out could have been substantial. If companies like Amazon, Netflix and Hulu were forced out — because they might not have been able to comply and remain profitable — it could have been the jolt in the arm Android tablets needed.
- The old policy required companies that provided subscriptions to offer them for the same price within the app, which Apple takes 30% of, as outside of the app. [↩]