iMessage’s Impact on SMS

This post refers to

Richard Gaywood from TUAW on the theory that iMessages will allow everyone to ditch their SMS plans:

So unless everyone in your life is an iOS user, if you message a lot, you’re still going to be sending a lot of SMS messages. Apple’s market share is settling to a value less than Android’s, so it’s highly unlikely that even all the smartphone users you know are on iOS — let alone the armies of dumbphones and featurephones still out there.

Now, let’s take AT&T for example. It charges a scandalous 20 cents per SMS off-plan, or offers bundles of $10 for 1,000 and $20 for unlimited. The tipping point is very low — just 50 messages per month, and you are better off on the bundle.

I think the knee-jerk reaction by everyone to just say they are bailing on SMS is a little premature. But I can see where people are coming from. If I can shave $10 a month off my bill, that’s $120 a year1. I feel like at least 50% of my SMS a month are to iOS devices. So while I can’t see this being the cold turkey quitting like some people seem to think, I do think there will be savings for some.

  1. Doing that for two years would cover the cost of my biyearly iPhone upgrades []