Kelly Hodgkins of TUAW on the MLB iOS app:
Speaking with Fortune, MLB.com CEO Bob Bowman said they could add new features as a monthly subscription which would be available in-season and could be canceled when your favorite team is doing poorly.
My frustrations with the MLB At-Bat iOS app is that it has steadily increased in price since it’s inception, all the way put to $15 this season. As a result I opted not to buy it at all this season. While I won’t question that it’s probably quicker to get to schedules and scores than any other application, other free options aren’t that much worse.
The idea of paying a monthly fee instead of a cost up-front for the app is a good solution I suppose. If they make it $5 a month they will only need to average 3 months per customer to make their money back. It seems unlikely that most fans would give up before the end of June, and I for one would welcome the chance to pay for it just the months I need/want it.