The most recent report from The Wall Street Journal says that Ma Bell is planning a service that will enable app devs and other content providers to pay the carrier for subscriber’s data usage. AT&T’s head of network and technology said today that “A feature that we’re hoping to have out sometime next year is the equivalent of 800 numbers that would say, if you take this app, this app will come without any network usage.”
Man, AT&T just keeps getting crazier. Until companies can conclusively determine that they are losing money because people are using less data, there is no benefit here. It seems highly unlikely Spotify would benefit financially by footing the bill for data used by it’s subscribers. In fact, in they had to pay per byte, I suspect it would cost them money.