Anthony Ha on SimpleHoney:
In other words, you’re no longer choosing a hotel based solely on the price and a star rating, but on how it actually fits with your personality and preferences. (And since SimpleHoney stores your personality data, you won’t be starting from scratch the next time you plan a trip.) Behind the scenes, the SimpleHoney team is doing a lot of footwork to make sure the hotel recommendations are accurate, including interviewing the management and visiting the locations.
Very interesting concept. Picking hotels in unknown cities has always been a challenge for me. Particularly know the neighborhood and other factors. A one-time fee of $100 is required, which might scare away someone like me who doesn’t travel all that frequently, but it’s an interesting idea anyway.