NBC Tape-Delay Strategy Delivers Huge Ratings

This post refers to shermanreport.com

Ed Sherman:

Here are a couple things you need to know: NBC does not operate as a not-for-profit. And a large portion of the massive Olympics audience is made up of non-traditional sports viewers who could care less about watching tape delay in prime time.

So go ahead and complain all you want about NBC saving the best stuff for primetime during the Olympics. While you whine, NBC is laughing all the way to the ratings bank.

Nothing validates NBC’s tape-delay strategy more than the huge ratings for its primetime coverage. The network is breaking all sorts of records.

More proof that the complainers are clueless.

(via T.K. Gore)